Time for a New Story

On my business journey, I've experienced quite a lot. One of the biggest and most challenging challenges I actually decided to take on myself. Two years ago, I felt that the story of Stara pošta no longer resonated with my energy. I wanted to take a step forward, to go a step higher. And so, a new story began to unfold - the story of Cvet gora.

 

Changes are the only constant in life

Our house used to be a post office, hence the name: Stara pošta (Old Post Office). When Jure and I bought the house, which had been empty and dilapidated for many years, and started its renovation, Jure wanted us to preserve this name and build our business story around it. Initially, the house served as a hostel and a bar or refreshment stand, mainly intended as a meeting place for locals.
 

Unfortunately, I didn't envision this type of tourism for myself after leaving my job and dedicating myself to developing our business story. The late-night revelry at the bar began to disturb other guests, who sought primarily peace and quiet. And I admit, I also felt increasingly uncomfortable with such an offer, besides, we started receiving more and more complaints that these two simply didn't go together. And in the end, we had to decide what our priorities were.

We knew that we wanted to build our story primarily on value-added tourism, for the development of which Jezersko with all its exceptional natural resources offers perfect conditions. So, it quickly became clear to us in which direction our story would go. I must admit that when we changed the story, the biggest changes started happening within me. Soon, I also realized that my own vision of tourism was in no way connected to a hostel, parties, and a bar. I began to listen more and more to guests and their comments and feedback: What they liked and what could be improved...

I definitely see the name Stara pošta as the name of the building where guests can rest, refresh themselves with our boutique products, and then "move on". However, all our products have outgrown the story of Stara pošta, and I knew deep down that they needed a new brand to represent and nicely round off the whole story. So, it began, and two years ago, we decided to do a complete rebrand of our story. And that's when the real 'fun' began: You can probably imagine how difficult it is to change the entire story and completely turn the page. That didn't stop me, and I started writing and writing. I came up with more than 150 different names and finally chose the name Cvet gora. This name resonated most with my energy. I felt that this name and the whole brand behind it described me best. I could identify with them the most.

At the same time, I knew that I had to somehow keep the name Stara pošta at least to some extent, as this beautiful house, which has been through so much throughout its existence, and I don't call it 'iron lady' in vain. With the designer, we decided that the name Stara pošta would continue to be part of our story, and I think she did an excellent job of incorporating it into the logo. So, a part of Stara pošta, despite the change of name and concept of the whole story, still remains with us. After all, everything started with the Old Post Office.

Why Cvet gora?

If you ask me, for me, the name Cvet gora (Mountain Flower) is the most beautiful, as it embodies all the best associated with Jezersko. The view of the majestic peaks always takes my breath away, and besides, nature in Jezersko is truly rich in various plant species, so the flower as the crown of nature simply had to be in my name.

It fascinates me how something as magnificent as a plant grows from a tiny seed in the end, despite the wind, rain, sun, and other challenges. This is especially evident in higher-altitude areas, to which Jezersko also belongs. For example, if we look at the mountain flower edelweiss, we can only marvel at how much weather conditions this tiny and seemingly fragile flower can withstand. And just like flowers, trees fascinate me. I always observe them with great respect — bare, branched, bent, crossed, twisted, but still majestic.

With the name Cvet gora, I truly found myself. In it, I found my vision and inspiration to develop my mountain story the way I feel inside. Expressing myself authentically and developing my business story my way is worth the most to me.
 

Discover the power of herbs yourself and treat yourself to one of our herbal products.

BACK